Women’s fashion on St John’s Wood High Street
The High Street covers the essentials of a good wardrobe, along with a few pieces you won’t find everywhere. Here’s where to start.
Les 100 Ciels
Les 100 Ciels works in natural fibres: cotton, silk, linen and, above all, cashmere. Expect soft lines and neutral colours, the kind of pieces you reach for when you want to look put together and feel comfortable.
Joseph
The fashions may have changed since 1966, when Joseph Ettedgui first set up shop, but the fit and attention to detail that’s synonymous with the JOSEPH brand has not.
Call in at Joseph for well-made essentials, and pieces that get noticed.
Reiss
Reiss is a reliable stop for workwear: sharp tailoring in comfortable fabrics that will see you through the week. Beyond the office, you’ll find relaxed everyday pieces and eveningwear that puts a modern spin on classic shapes.
ba&sh
The ba&sh motto is “walk on the bright side”, and you’ll see it in their easy, free-spirited collections. The brand is also a certified B Corp. Pop in for dresses and separates that are a pleasure to wear.
Rigby & Peller
Rigby & Peller is known for its fittings. Each bra can take up to 18 months to develop, and many are hand-finished for comfort. Browse in store, or book an appointment with a lingerie stylist to find the right fit.