Rigby & Peller

Rigby & Peller started in 1939, when two corsetières, Gita Peller and Bertha Rigby, opened a shop on South Molton Street in London's West End. Fitting has been at the heart of the business ever since. The St John's Wood boutique opened at 23 St John's Wood High Street in December 2014.

The 1,100 square foot shop has four fitting rooms and stocks more than 20 lingerie brands. Sizes run from cup A to cup I, in back sizes from 30 to 44. Alongside everyday bras there is bridal lingerie, shapewear, sports bras, maternity, nightwear and swimwear, so it covers most of what you might need through the year.

The stylists are trained to measure and fit, which is the main reason people come back. A fitting takes the guesswork out of buying a bra, and the team will bring options to the room for you to try. You can walk in, or contact the shop to book a time.

It is open seven days a week, from 10am to 6pm Monday to Saturday and 11am to 5pm on Sunday. Call 020 7722 2587 or email stjohnswood@rigbyandpeller.com to book.