ba&sh
ba&sh is a Paris label started by two friends, Barbara and Sharon, and the name is built from the first letters of theirs. The St John's Wood shop is at number 37, one of 14 ba&sh stores in the UK.
The clothes are designed to take you from a weekday at work to dinner with friends. Dresses are the core of each collection, in shapes cut to flatter and fabrics that move. Around them there are jumpsuits, blouses with small details, tailoring, knitwear and jackets that work over everything.
Collections change with the seasons, so there is always something new on the rails. The St John's Wood team can help you put a look together for an occasion or find the right size.
It sits in the middle of the High Street's run of fashion, next door to Joseph and a short walk from Les 100 Ciels, so it is easy to visit all three in one trip, then stop for a coffee at WatchHouse further up.
The shop opens at 10am. Check the ba&sh store locator for the latest hours.