Square One

Square One is an independent fashion boutique in St John's Wood, run locally and stocking menswear and womenswear from a mix of designer labels. The shop is at number 43, and it also sells online.

Denim is what Square One is best known for. The team stocks a wide range of designer jeans in different cuts and washes and knows how each one fits, which takes the stress out of finding the right pair. Around the denim there is Italian tailoring, knitwear, jackets, shoes and accessories, with new pieces arriving through the season.

The service is personal. Staff will help you put together a look, find a size or order something in, and they look after customers once they have bought, which is why many people have shopped here for years.

It is open seven days a week, from 10am to 6pm Monday to Saturday and 11am to 5pm on Sunday.

Square One sits in the middle of the High Street, close to The Hummingbird Bakery and FaceGym, so it is easy to combine with a coffee or a treatment. Call 020 7586 8658 to check stock before you visit.