Soveral

Soveral is a skincare brand founded in 2005 by Alexandra Soveral and Jorg Aleem, and its flagship shop and treatment rooms are at 25 St John's Wood High Street. Alexandra comes from a science background and has spent more than 20 years researching skin. Her approach is to support the skin's own functions with natural ingredients, and every product and treatment is built around that idea.

The shop stocks the full Soveral skincare range, and the team can help you work out what your skin needs.

The treatment rooms are where the brand started. The signature facial uses Alexandra's own massage techniques to lift and tone the face, with deep work on the neck and shoulders, and runs for 60, 90 or 120 minutes. There is also a 40-minute express facial for a quick boost before an event.

For a full assessment, you can book a consultation with Alexandra herself. She uses skin pH tests and dermascope analysis to look at your skin's health and prescribe a routine, followed by a treatment with one of her senior facialists.

The shop is closed on Sundays. Treatment times vary through the week, so call 020 7266 3577 to book.